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Radio stations find voices in professors' documentary

Shatesha Scales

Issue date: 10/9/08 Section: Arts
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Nortz agrees that the more personal and local the radio stations are, the better they do.

"It's not just a service," Nortz said. "You can watch ESPN but you're not going to get Rock Hill sports. The Weather Channel will cover a general area, but WRHI can give you specifics."

Nortz said what makes these stations so special are the love and passion stations have for their communities.

"The owners of these stations are so loyal to the community. They think the world of their listeners," Nortz said.
Both professors believed the final outcome was a success.

"I came out of this feeling even stronger for the future of radio.No form of mass communication is going away; it's just going to change," Howell said.

The documentary has caused a lot of buzz in the broadcast industry. A member from the South Carolina Broadcasters Association talked to Nortz and Howell about the possibility of having their documentary played in the Washington D.C. Newseum's Bloomberg Internet, TV and Radio Gallery.

"We are very pleased with the positive response," Nortz said. "It does give you a lot of confidence."
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